In 2024, TV viewing is a personalized, on-demand experience where audiences curate their own content across multiple platforms. Smart devices enable seamless viewing across screens, from TVs to smartphones, allowing users to access content anywhere at any time. Brands are capitalizing on these trends, offering tailored content and ads powered by AI to create more dynamic and personalized entertainment experiences.
The article “Do people still watch TV?” highlights notable trends in US viewing habits, revealing that while streaming services now lead with 35.9% of TV viewers—thanks to over 70% of US households owning a smart TV—traditional cable still holds a 28.2% share, and broadcast TV accounts for 23.5%. With over half of TV viewers still accessing content via traditional methods, there’s ample opportunity for streaming to expand further in the US. As the US leads the world in streaming penetration there is even greater opportunity outside the US.
Arcadian, your back-office workforce for the streaming video entertainment industry, is here to support content owners optimizing their content for the streaming era. From content ops to subtitling and translation and more, Arcadian has the expertise to assist every step of the way. Contact us to learn more about how we can help you transition seamlessly.
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